In our everyday interactions, we usually say that our resources are limited and concerned about how we use them to satisfy our needs.

To start with, I would like to give thanks to you, readers of this column for your tons of feedback.

This article is a sequel to the earlier one published on Monday, 27 January,2023 edition of this column.

According to U.S Senator Elizabeth Warren, “balancing your money is the key to having more”.

This edition concludes our insight on the main topic ‘Analyzing the Social Media Mix of Banks in Ghana’ with an index of all the five platforms and banks’ performance (depths).

This is the third in our series of publications on the Social Media Mix of Banks, with the first one published in the Monday, 16th January, 2023 edition of this column.

This is the continuation of our series on the Social Media Mix of Banks, first published in the Monday, 16th January, 2023 edition of this column.

There are twenty-three (23) universal banks currently doing business in Ghana. The banks have their branches in strategic locations to meet their stakeholders’ expectations. The banks also reach out to the public through a mix of media channels- the print media, the broadcast media and the digital media.